About Us

Values

Engage with good people doing transformational work to produce strong & resilient organizations, people & projects.

Center what we do & how we work in trust & relationships.

Bring & value transparency, collaboration, communication, confidentiality, integrity, engagement, access and honesty. 

Expect to establish shared norms and expectations about how we work as well as the deliverables (tangible and intangible) that we devise together.

Hope to engage stakeholders, work to identify solutions to some of your challenges, build relationships, and enjoy the experience along the way. 

Excited to bring expertise and experience to devise bespoke solutions, lean-in, teach and learn.

For our coaching work, we abide by the ICF Code of Ethics.

Let's Connect

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Thank YOU! We will get back to you as soon as possible. Feel free to book a quick connection: https://calendly.com/x-ra/quick-connect

Based in the Shenandoah Valley of Virginia, X-Roads Advisory is a SWAM certified business that works locally and travels broadly. 

Services & Coaching Packages offered virtually everywhere.

Trusted Partner

Our mission - to empower people to navigate change, grow with purpose, and build resilience - is the same, while the approach is custom to the client, circumstances and capacity.

We've worked with clients from global business, entrepreneurial startup, small business, community foundation, regional & national nonprofit, college & university, federal & regional government and coaching individuals, teams and groups on leadership, executive development, change management, career transition, etc. 

Review our capabilities & highligts of client engagements.

"I am so appreciative of your support and guidance through this entire process.  It has made a world of difference in feeling prepared for this big leap!”

-career coaching client

"My takeaway is that you are genuine in your desire to be of assistance, thorough in your preparation for those interactions, professional in how you approach those relationships, and very contentious in your follow-through."

-CEO of consulting client

"I am so thankful to have you as my coach! I have learned so much from you. The notes and references are my handbooks!"

-coaching client, scientist at the National Institutes of Health (NIH)

"I think that this retreat empowered (us) to consider having a more concerted effort to focus on strategic and board focused topics." 

-member of board from a strategic focus retreat

"What I enjoyed most during our interactions was feeling like you really heard me! You understood what I needed to ask of my team before I even had it articulated in my own thoughts. Then you gently, but firmly, held me accountable to letting others take responsibility to free me to do what I really need to be doing for the organization."

-consulting client & leadership coaching client

"Thanks to your leadership, we were able to have a good discussion that was more balanced than in the past."

-member of board from a strategic focus retreat

"I learned a lot that helped me build confidence in my leadership skills.  Thank you so much for valuable suggestions and your time."

-coaching client, scientist at the National Institutes of Health (NIH)

In X-Roads Advisory's first year of business, the International Coaching Federation (ICF) Virginia recognized it at the inaugural Coaching Excellence Awards with a Certificate of Excellence for Emerging Organization award for supporting change management to build strong and resilient governance in partnership with the Community Foundation of the Central Blue Ridge by providing professional coaching services to critical nonprofit partners across arts, museums, housing, child protection, animal welfare, disabilities, etc.

"His operational excellence and strength in people management, especially around significant change, is underpinned by his empathetic management style and ability to listen to complex challenges, understand them quickly and work collaboratively to find solutions. 

At that point, when some leaders may step back, George rolls up his sleeves to ensure successful implementation."

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